Since 1980, jap car manufacturer Toyota has manufactured a compact vehicle named the Toyota Celica Camry. The Camry became its own brand in 1982, and through the improvements in the generations, the Camry has been categorized as a medium-sized car. The name’Camry’ is actually derived from the Eastern word kanmuri, which means’crown.’ The brand also showed how Camry became one of Toyota’s premiere models, as the company has had a tradition of naming its first models after the word’crown.’ Examples of this are the brands Toyota Crown, Toyota Corolla and Toyota Corona, all of which are derivations of the royal accessories. The Toyota Camry is thought of as a top end car brand, such that Camry models are used as executive cars in the East and Southeast Asian markets. It is one of Toyota’s best selling autos in most of its markets. In the US, the Camry has consistently been the nation’s hottest auto in the 1990s, although the 2000s have seen other cars outselling it.
The Camry is also well-positioned in the Canadian, Australian, and Southeast Asian markets, particularly in Cambodia. However the EU market has been resistant to the Camry’s charms so much so that sales of the Camry in Europe has ceased since 2004, letting Toyota replace it with the Toyota Avensis. The Camry is regarded as more executive and less sporty compared to its rivals, excepting its SE or sort trim. The brand has been available for 7 generations, excluding the Celica Camry make when it was first made. While the current generation’s wheelbase was redesigned to be longer, trunk space has been reduced. The Camry model for 2010 will incorporate some changes like re-designed taillights and fascia, a new 2AR-FE 4-cylinder engine with 2.5 liter capacity and 6 speed transmissions. This generation is also the 1st with a gas – electric cross-breed version, which is marketed as an environmental-friendly auto.
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